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Class / Schedule

Information Technology

Managing and Creating Digital Content for Social Media (2 Days)

This 2-day course will cover the social and legal issues surrounding social media (i.e. usage rights, what is fair use, etc.). You will explore: social media platforms and demographics; creating digital content for the web (i.e. writing for the web, creating graphics), and more. This course will help you build a foundation for creating digital content and learning the basics of on-line marketing.

    Performance Objectives: Upon successful completion of this course, you should be able to:

      • Understand rights and responsibilities for creating media
      • Explore social media platforms and demographics
      • Evaluate your web presence for effectiveness
      • Determine what your website must have to help clients find you & understand your business
      • Understand what SEO is and how you can drive web traffic
      • Compose killer content and create and use images like a pro
      • Learn how to attract clients/customers
      • Explore blogging, email marketing
      • Investigate social media strategies

      Competencies covered in this course: Managing and creating content for a variety of social media sites

        Intended Audience: This course is ideal for anyone, but especially communications professionals, who are involved in the conception, visual appeal and updating social media content.

        Scheduled Class Location and Dates
        City Facility Date and Time Course Cost Cancel Date Instructor
        Lacey SPSCC - LACEY
        4220 6th Ave SE Bldg. 1
        Lacey, WA 98503
        • Nov 2 2017 8:00am-4:30pm
        • Nov 3 2017 8:00am-4:30pm
        $395.00 Mon, 10/16/2017 - 17:00 Taryn Givenchy