Class / Schedule

Information Technology

Managing and Creating Digital Content for Social Media (2 Days)

01-04-T874
This 2-day course will cover the social and legal issues surrounding social media (i.e. usage rights, what is fair use, etc.). You will explore: social media platforms and demographics; creating digital content for the web (i.e. writing for the web, creating graphics), and more. This course will help you build a foundation for creating digital content and learning the basics of on-line marketing.

    Performance Objectives: Upon successful completion of this course, you should be able to:

      • Understand rights and responsibilities for creating media
      • Explore social media platforms and demographics
      • Evaluate your web presence for effectiveness
      • Determine what your website must have to help clients find you & understand your business
      • Understand what SEO is and how you can drive web traffic
      • Compose killer content and create and use images like a pro
      • Learn how to attract clients/customers
      • Explore blogging, email marketing
      • Investigate social media strategies

      Competencies covered in this course: Managing and creating content for a variety of social media sites

        Intended Audience: This course is ideal for anyone, but especially communications professionals, who are involved in the conception, visual appeal and updating social media content.



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