Listed below are some of the topics that will be covered in this course:
Setting the context, planning sites, and pages:
What do users want from web sites? How do people use the web? Why don't people read much on the web? Where do they read? Where do they not read?
Focusing on your site visitors' needs:
Give people only what they need – in as few words as possible. Do not expect people to read every word, especially on home pages and pathway pages. Identify your key messages and your site visitors' questions. Write in 'inverted pyramid' style.
Breaking up and organizing content:
Think “information” or “topics,” not documents or books. Break up the text, even more than on paper. Include lots of meaningful headings.
Tuning up your links and sentences:
Understand how people interpret what you write. Follow your reader's logic. Think like your site visitors.
Using lists, tables, and graphics:
Meet users’ expectations for visual formats. Think 'table' for helping people to grab data. Use pictures and technical illustrations appropriately.
Performance Objectives: Upon completion of this course you should be able to:
Competencies covered in this class: Written Communication
Intended Audience: Employees whose job includes writing for the web